In this article, we talk about how web page design affects company sales and attractiveness to potential customers and walk through cases of web design helping business. If you are a business owner considering rebranding or a CMO interested in real-life metrics and goals of web design efficiency, we think you would find the case studies below useful.
Having a website in 2020 is a pretty common thing: even a one-pager with company products or services desсription and contacts would suffice. With the existing online templates, building it became as simple as filling the Google Document.
Designing a website, though, is a whole different hassle: coming up with guidelines, tinkering the copy, developing company-specific imagery, playing Tetris with layout, or hiring an external team and going with them through every development stage… Is it practical? Does it make a difference that big?
Think about your website for a moment.
Is it straight “yes” three times? Then you are doing great, congrats, and thanks for visiting our blog! Apparently, you have to go tend to your blooming business now.
If your answers are something like “not quite”, you probably want to change things.
Here are five short stories of how we have changed things.
The reason we are telling them is not to persuade you into working with a creative agency, and not to show off (okay, maybe just a li-i-i-i-ittle), but to illustrate with numbers and pictures how a thorough web design approach can help the brand shine. And we certainly want to motivate you to make the difference your website needs to go from just a webpage to a premium introduction to your business.
Rocket Wheel, a video production company, asked us to make them look “more expensive”(c). They had Dell, Bloomberg, and Amazon among customers, but you couldn’t guess that when looking at their old website.
We cleared away excessive labels, replaced banal colors and fonts, and cut out non-emotional content, breathing life into the webpage, each element of which now interacts with the user.
The redesign shifted the website’s main focus on its professional approach to its projects. We animated every clickable element, building a dialog between the user and the company. Visitors don’t need to read text anymore. They are motivated to browse Rocket Wheel’s portfolio, where each case tells the story. All this helped us to achieve the main goal: increasing the time visitors spend on the website several times. Since dops.digital made the brand recognizable it has earned the trust of thousands of new customers.
Heights, a leading Saudi Arabian event management company, were attracting millions of visitors online... who left the page within seconds because what they saw on the landing page was completely different from what they expected. We fixed this.
At the client’s request, we kept the overall color theme but managed to completely update the look with 3D animations, turning what had looked like an immature company into a recognizable market leader.
The world leader production of plastic containers, Petainer, faced a similar problem. They had impeccable content, but the text placement was completely wrong. Clunky text blocks and a confusing menu distracted visitors from noticing the company’s most important selling point: the quality of their product.
The old site’s menu didn’t make sense. The process of finding a particular page took ages. We diligently analyzed all content on the site and redesigned the menu accordingly. Putting the right structure to the navigation menu gave users direct access to the most important information first. We kept adding more content logically and gradually, making it easier for the visitor to interact with the webpage. With web design, we made the same amount of information easily accessible.
Using Google Analytics to compare statistics before and after the redesign, we learned that users now open more pages and spend much more time on the site.
The user-friendly layout expanded trust and confidence in the Petainer company, which reflected in website efficiency metrics immediately.
Elogic, an agency helping eCommerce companies create online marketplaces, had a website full of ineffective content. The landing page had chunks of text, and yet it did not explain their offering at all.
After many brainstorming sessions, we realized the Elogic website needs to address the customers with the same language (and messaging!) they use in their business. It has to speak eCommerce (which, in turn, would enhance SEO – search engine optimization).
We tore down unclear copy and images and built the web pages around new visuals and CTA’s (call to action). With the new web design, Elogic finally appeared as a key expert in their field, which allowed them to increase the price on services and projects shortly after rebranding.
A major indicator of a webpage efficiency is conversion rate, that is how many visitors actually ended up buying. This was the key improvement we made for Kontakt – one of the biggest online shops in Azerbaijan.
Obtrusively bright colors, awkward navigation panels, and the lack of focus... After analyzing several months of pre-gathered web statistics we were prompted to change the look of almost every element on the webpage.
We removed noisy elements that stole the spotlight from the product and centered user attention on the photos. Optimized checkout navigation with intuitive panels to help get the desired product in a minimum number of clicks. Revamped the filters, so finding that desired iPhone takes three times less now. The customers can easily add items to “Favorites”, compare, make a decision on the purchase, and split it into several payments – all within one webpage. These design features directly impact online purchasing.
We hope you have found among them an insight that might help set a measurable goal for a more effective digital look of your business. So experiment, test your hypotheses on practice, implement the best of them. Follow our social media for ideas and inspiration from dedicated web designers. And finally, make your company look online as a market leader – as our customers do.
Probably reads a book right now.